About Neo

AI is the most significant shift in how work gets done since the advent of the Internet — yet most organizations fail to capture its value. Neo is changing that.

Founded by Bhavin Turakhia — Co-Founder of Zeta, Radix, and Titan — Neo is building an integrated, AI-first suite of products that capture work, centralize context, and make AI a first-class participant in every workflow:

Friday — AI Assistant, co-worker and agent platform, pre-integrated into Tasket, Studio, Drive and 1000+ SaaS platforms.
Tasket — A radically reimagined, AI-native, work management platform that centralizes context and makes AI delegation seamless for all work.
Studio — AI-native suite for co-creating docs, spreadsheets and diagrams collaboratively with humans and agents.
Scribe — AI assistant for meetings that goes beyond note-taking and actually does your work while on the call.

About the role

As Director, Content & Product Marketing, you will own the messaging architecture and the content strategy for the entire portfolio, and lead the Product Marketing Managers and Associates who take it to market.

This is a strategy role with a delivery function underneath it. You will work in close partnership with Demand & Growth, whose channels run on the arguments, pages and assets your team produces, and with Product, who own the in-product mechanism your message travels through. We leverage best in breed AI tools at every step, across research, content production, competitive intelligence and reporting. The work is hands-on and moves in rapid iteration cycles.

Job Location

Bangalore, India (100% on-site)

Responsibilities

1. Positioning & messaging

Own the messaging architecture for the suite and for every product, feature, persona and use case within it
Decide which segments, functions and use cases Neo leads with, and in what order
Hold the message consistent across every surface and every team

2. Content strategy

Define what the function produces, for which audience, on which surface, and why
Set the standard, the operating cadence and the prioritisation model for content across the portfolio
Direct the per-function use-case kits that serve acquisition, activation and adoption from a single artefact
Set the launch framework, including tiering, message and internal readiness

3. Partnership with Demand & Growth

Own the message layer that the demand engine runs on, across website, search, comparison, paid, lifecycle, social and creator surfaces
Prioritize the arguments and assets each channel needs, in partnership with the Director, Demand Generation & Growth
Co-own feature adoption with the product leads

4. Competitive & market intelligence

Set the competitive position against work management incumbents, document and file suites, and enterprise AI assistants
Direct the intelligence program covering competitor releases, category shifts and emerging AI-native software patterns
Establish the customer research and win-loss cadence the function runs on

5. Building the function

Hire, lead and develop the product marketing and content team, including managers
Set priorities and standards, review output, and build the systems that make quality repeatable
Establish the operating model with Product and Growth

Skills

Deep command of B2B SaaS positioning, messaging architecture and go-to-market strategy
Ability to build a messaging architecture in a crowded category, and to hold it consistent under pressure
Genuine technical acumen. Able to read product documentation and API references, and engage substantively with engineers
Exceptional writing, with range from long-form narrative to in-product microcopy
Editorial judgment across formats, and the ability to hold a standard on work you did not write
Competitive sharpness. Able to build a comparison that wins without overclaiming
Commercial judgment on segment, function and channel prioritisation
Analytical fluency with funnel, campaign and product usage data
Hands-on fluency with AI tools across the marketing workflow

Experience & Qualifications

10 to 14 years in product marketing, content and GTM, with significant time in B2B SaaS
At least 4 years in a marketing leadership position at a global B2B SaaS company, with the US as a primary market
Proven ownership of messaging and GTM strategy for a multi-product portfolio or platform
Experience working alongside product growth teams in a PLG or hybrid PLG environment
Software engineering or technical background preferred
Experience in AI-native companies, startups, founding teams, or as a founder is preferred

Director - Content & Product Marketing

Apply for this role

Personal Information

Profile

Compensation

Additional Information

Apply for this role

Personal Information

Profile

Compensation

Additional Information